15
NOV 2022
Системни решения за управление на естетични центрове
Непосредственият ефект от въвеждането на единна синхронизирана система за управление с модул за резервации е увеличаване на продажбите. Вашите клиенти запазват час по-лесно.
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07
NOV 2022
Не забравяйте тези 3 маркетинг стратегии за коледния сезон
Навременното планиране на маркетинг стратегия по празниците ще ви помогне не само да извлечете максимум продажби, но и да привлечете трайно клиенти за следващата година.
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28
MAY 2022
CRM или ERP за управление на естетичен център
Enterprise Resource Planning (ERP) и Customer Relationship Management (CRM) са софтуерно базирани системи за управление, използвани за подобряване на общата рентабилност на бизнеса. Често използвани успоредно, тези системи служат за цялостно подобряване на ефективността на работата и за увеличаване на резервациите и продажбите.
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17
MAY 2022
Оптимизирай бизнеса: ефективно управление за малки и средни естетични центрове
За да се реализира ефективно на един особено динамичен и висококонкурентен пазар, бизнесът има нужда от оптимизация на управлението в няколко насоки. Вижте повече:
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16
MAY 2022
3 проверени стратегии за задържане на клиенти
Значението на индивидуалното клиентско преживяване е решаващо. Вижте как можете да подобрите своята стратегия на обслужване с тези 3 примера за добри практики за привличане и задържане на клиенти.
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29
APR 2022
9 причини да изберете FashionPoint: Организация на резервациите от ново поколение
Предимствата от работата с FashionPoint са многобройни. С лекота управлявате поръчки, записване на часове, изписване на посещения от пакетни услуги, пренасочване на задачи и цялостното взаимодействие между различни обекти, отдели или бизнес звена в рамките на фирмата, и това далеч не е всичко...
26
APR 2022
Имейл маркетинг за естетичния бизнес
Какво представлява имейл маркетинг и как може да се прилага към бизнесите в сферата на естетичните и козметични услуги?
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30
MAR 2022
Как да извлечем максимума от потенциала на своя естетичен бизнес
Онлайн резервациите са ключът към спестяване на време и ресурси – така клиентите могат да си запазят час 24/7 без значение работното време на обекта.
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17
MAR 2022
Собствен естетичен бизнес - стъпка по стъпка
Ако тепърва навлизате в приключението на бизнеса в естетичната сфера, сигурно имате стотици въпроси! Началото може да е трудно и объркващо, но с креативни идеи и внимателно планиране може да си спестите много главоболия по пътя на утвърждаването на един успешен салон, център или обект.
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11
MAR 2022
Как да оптимизираме резултатите от потребителското търсене в сферата на естетичните услуги
Още преди да стигнат до обекта ви, потенциалните потребители правят свое собствено проучване, където отсяват измежду различни, често конкурентни, предложения.
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30
DEC 2021
Маркетинг стратегии за вашия естетичен бизнес през новата година
Позиционирането на вашите услуги предвид пазара позволява да разработите своя собствена ниша и да осигурите постоянна клиентела както от „уста на уста“, така и чрез маркетингови стратегии и добре планирана реклама.
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27
DEC 2021
Предимства на онлайн резервациите за салони за красота
Една от актуалните тенденции в управлението на всички естетични салони е дигитализацията. Възможностите, които съвременните софтуерни инструменти предлагат, са ненадминати за оптимизация и организация на вашия салон за красота или друг бизнес с резервации.
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03
DEC 2021
3 маркетинг идеи за празничния сезон
Сега е времето да планирате атрактивни и ефективни празнични маркетинг стратегии, които да ви помогнат да завършите годината успешно.
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23
NOV 2021
5 начина да увеличите оборота на вашия салон
Стабилен оборот, условия за растеж и развитие - как да направите естетичния си бизнес по-успешен и по-рентабилен. Вижте повече в блога на FashionPoint
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11
NOV 2021
Оптимизирано управление на времето и ресурсите за вашия естетичен бизнес
Как функционалностите във FashionPoint ви дават възможност за по-добра организация на работния процес.
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22
OCT 2021
The battle for loyal customers
Service is the face of every business, so pay special attention to the customers who visit you most often. Providing the highest possible level of your services is the best advertising ever. This, combined with an individual attitude, is a proven way to attract regular customers.
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09
OCT 2021
FashionPoint: Management of aesthetic clinics and centers
FashionPoint offers a new generation of digital management, with capabilities for fully automated processes in serving customer visits with multiple options for individual configuration.
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28
SEP 2021
Do not underestimate these factors for successful management in the aesthetic business
How to successfully develop and manage our business and continuously increase customer satisfaction, while saving time, effort and resources?
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08
SEP 2021
Why professionals use CRM systems to optimize business management in the aesthetic industry
How owners and managers in the aesthetic industry can improve the workflow, business environment, customer service and overall operation of sites using reservations.
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30
AUG 2021
How to use an online calendar for better work efficiency
When working in a team, sharing individual schedules between professionals and employees facilitates their efficiency. Potential booking errors are reduced to zero, which works for your reliable and quality service.
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22
AUG 2021
Business identity, feedback and customer satisfaction
How to attract more people to your practice and turn them into loyal customers? A few basic steps will help you rethink your workflow and concept to get the most out of your business.
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04
AUG 2021
Those who manage to stay at the forefront of the aesthetic segment need constantly updated appropriate business and marketing strategies, flexible business models that listen and meet the needs of patients, and constantly strive to be leaders in innovation. and growth.
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29
JUL 2021
Management of aesthetic centers and clinics: responsibilities, management and optimization
Salons are beauty, aesthetic centers and plastic surgery clinics by their nature offer voluntary treatment and therefore rely on their own marketing strategies to stimulate their business. This makes the management of these sites much closer to the management of small and medium-sized businesses in the corporate sense of the word than to the classic health management, where it relies on clinical pathways and planned operations.
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24
JUL 2021
What are the most popular procedures in the summer and how to attract customers in the holiday season
Summer is in full swing! How does the season affect market trends and customer attitudes in the field of aesthetic services? How to develop a marketing strategy that will attract and retain customers for your aesthetic business?
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12
JUL 2021
Business integration for aesthetic centers: how to use the potential of social networks
When you maintain accounts for your business on social networks, you want not only excellent performance for your potential customers, but also conversions to direct sales and reservations. Here's how to achieve it easily and organized with Fashion Point!
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05
JUL 2021
The hybrid workflow in the aesthetic industry, or how to precisely synchronize the work of our team with Fashion Point
With Fashion Point you effectively manage your team with precision, planning shifts and employment according to the orders made. All this happens easily and efficiently through an intuitive interface accessible to computers, tablets and mobile devices. You can serve your customers and receive feedback from them anywhere, anytime. All you need is an internet connection and Fashion Point!
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30
JUN 2021
Как да увеличим онлайн резервациите и да привлечем нови клиенти
The specific nature of the work in the segment requires great flexibility in the management of customer information. We know that you need precise scheduling of hours for consultations and procedures, effective employment planning and accuracy in the engagement of employees, equipment, offices and specialized equipment.
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25
JUN 2021
The most important factors for the success of your aesthetic business
Owners and managers of aesthetic businesses in the field of services often face serious obstacles in developing their new sites and achieving sustainable results and profits. What are the factors that can help you lay a solid foundation on which to grow your business!
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03
JUN 2021
The best email marketing platform "MAILCHIMP" now available through CRM "FASHION POINT" - software for customer reservations
Never before in the aesthetic industry has it been so easy to create an interactive email message with a description, pictures and a customer response button with the ability to send it to a customer audience of your choice.
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27
MAY 2021
Effective operation of your site with CRM system from Fashion Point
One of the most valuable resources is time - that's why we help you optimize it - providing all the conveniences to your customers, providing fast and trouble-free service that helps you stay one step ahead of the competition.
Online reservations are the key to saving time and resources - so customers can book an hour 24/7 regardless of the opening hours of the site. We have integrated a precise reservation system, which, however, has a very seriously expanded functionality that helps to develop all business processes.
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21
MAY 2021
How to attract more customers, more reservations, more revenue
The management of the customer base in the services segment is among the sustainable business practices for business promotion and organic increase of the attendance. Offering a highly organized and quality service, you will easily achieve the loyal customer base desired by every professional site. To achieve this, small and medium-sized businesses can rely primarily on precise targeting and personal attitude in every aspect.
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12
MAY 2021
Guarantee excellent service for your customers - here's how
Convenient, fast and easy booking - this is the requirement of the market in 2021, and we at Fashion Point offer not only this, but also much more added functionality that will help your business to grow and grow to a qualitatively new level of work!
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05
MAY 2021
Is the market for aesthetic procedures waking up in 2021?
Experts say that this is a good sign and the trends for the beauty segment are rather good against the background of the general economic situation. Bulgaria, as part of the European Union, does not stay away from global trends, which in short means a steady increase in turnover until the end of the study period.
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30
APR 2021
Online management of aesthetic business
The flexible capabilities of modern Internet-based platforms for management and development of small and medium-sized businesses are increasingly at the service of owners and managers in a highly competitive industry such as aesthetics.
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05
APR 2021
The return of barbershops
A phenomenon called barber shop is returning to the European market. Barbershops, almost forgotten in time as a place for aesthetic services, but also as a center for socialization and relaxation, have become established over the past 10 years as a kind of trend that will be talked about.
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19
MAR 2021
Key tactics for successful management and development of a hairdressing and beauty salon
Hairdressing, beauty and aesthetic salons are among the fastest growing small businesses in the field of services. In such a dynamic and highly competitive environment, businesses need sustainable management, brilliant planning and efficient utilization of resources in addition to offering excellent products and services.
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10
MAR 2021
Much more than booking software - how to fully manage your aesthetic business with CRM systems
We offer an innovative comprehensive integrated business management service that can cover all aspects of your business.
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25
FEB 2021
How to promote your salon and aesthetic center
Work smart! Use the right methods and approaches to be effective and not waste time and hard-earned money!
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04
FEB 2021
Organization, planning and management of health and aesthetic centers
Increasingly, in the aesthetic industry there is talk of organization and proper management approach in business. These are basic and fundamental steps that are not something new in practicing businesses outside Bulgaria - how do they achieve this? 80% of the answer to this question lies in the proper management and marketing of customer visits and subsequent business processes during their implementation.
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25
JAN 2021
Meet your customers - how to increase satisfaction and build a loyal customer base
Aesthetic centers rely on a loyal customer base. Do not miss the opportunity to turn a satisfied customer into a regular customer. Find the way to work that works for you after each procedure - this can be both on-site and online.
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06
JAN 2021
How to develop your aesthetic center
Flexibility is very important not just for survival, but for the sustainable development of your business. Be one step ahead of others and optimize opportunities to attract and serve new customers remotely. Apart from the fact that time is the most valuable and non-renewable resource, given the need for anti-epidemic measures, more and more customers are attracted by opportunities for remote service and consultations, cashless payment and online booking for physical site visits. All these things are a great convenience for you, your business and your employees and partners.
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15
DEC 2020
Plan and manage reservations with ease
Online booking has become the gold standard of work for many service businesses, which make up a large part of the most active users of the Fashion Point service.
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08
DEC 2020
How to do business online
One of the most interesting processes that we had the opportunity to observe and analyze in 2020 is the online adaptation of many of our customers.
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30
NOV 2020
How to sell more bookings online - manage every aspect of your business
The management of the customer base in the segment of services is among the most fruitful practices for increasing the attendance and the formation of a loyal customer base. To achieve this, small and medium-sized businesses can rely mainly on precise targeting and personal attitude.
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27
NOV 2020
How to find out what customers want
With our customer account management app, you can analyze booking inquiries, services and products used, frequency of visits, and a variety of specific metrics that can give you the right set of information to satisfy your customers.
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25
NOV 2020
Manage customer profiles for the success of your business
Investing in a more individualized attitude towards your customers can help you develop your business activities to a qualitatively new level with Fashion Point.
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20
NOV 2020
Book hours online - benefits and practices
Pre-booking classes online is an increasingly preferred form of work for hairdressing salons, manicures, solariums, fitness and more, especially in times of global pandemic, requiring strict hygiene measures and social distancing.
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30
JUL 2020
CRM software for aesthetic and dermatological clinics and centers
How to successfully manage your dermatology clinic or aesthetic center, and how easy it is to improve the connectivity of your services to your patients and clients, see here.
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02
AUG 2019
How to manage your aesthetic clinic with Fashion Point
Developing and managing a popular aesthetic office or clinic can be a serious challenge if you do not have the right tools or experience. Businesses are becoming more dynamic and competition is intensifying in one of the fastest growing segments of the services market.
We at FASHION POINT offer you an innovative system developed specifically for the needs of the management of aesthetic clinics, salons and private practices.
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20
MAY 2019
Digital receptionist: software for effective management of your salon
FASHIONPOINT is adaptable to different types of business, but was created with in mind the workers in the field of services and in particular beauty salons, fitness and spa centers, stylists, make-up artists, manicurists and pedicurists, spas, physiotherapists, masseurs, physiotherapists, sports masseurs , solariums, doctors and dentists, fitness instructors, nutritionists, therapists, tattoo artists, piercing professionals and freelancers.
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10
MAY 2019
How to attract new clients to the beauty salon
Your internet presence works for you! Make it a tool for attracting customers. This can happen in different ways. Currently, over 85% of users check the rating of the site or company before ordering a service or making an appointment. This means that your online presence must be sufficiently representative and your reputation impeccable.
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10
APR 2019
Beauty salons: the challenges for small businesses
We have identified some of the biggest challenges that small business owners and managers face on their path to success.
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20
MAR 2019
Satisfied customer is the best advertisement
Do you run a beauty salon that has a constant flow of clients, is self-sufficient and even works for profit, but your ambitions do not stop there? Excellent!
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15
MAR 2019
Good practices for managing medical centers
Providing health care is an extremely responsible task. It promotes both the firm principles and ethical norms of the medical profession, as well as the dynamic and flexible approaches of business, marketing and management. This synergy - through the prism of providing quality health services in the private sector - allows us to offer a complete new product that supports patients and customers, enabling them to benefit from a full range of services aimed solely at their well-being. .
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10
MAR 2019
There is no second chance to make a good first impression
Whether you are a complete stranger in the market or you have been working for years - the attention to the client is expressed not only in the presentation of your activities, but mostly in the personal contact and the impression you make. In those activities where the quality customer is the long-term one, good reputation and personal recommendation remain the strongest weapon.
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05
MAR 2019
Key ideas for managing successful dental practice
As your practice progresses, think of ways you can expand your services. In this way you can increase your value, strengthen your competitive position and attract the interest of future patients.
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